Week 5 - Non-Profit 2

Building the Next Step

I once worked with a nonprofit based at 475 Riverside Drive, a building affectionately known as the “God Box” because so many faith-based organizations shared the address.

My client supported a hospital in Vellore, India. From the outside, the work looked simple. Raise money. Thank donors. Send funds. Repeat.

That was only part of the story.

By the time I arrived, the hospital was serving thousands of patients a day and was not dependent on U.S. funding. Contributions were welcomed, but not required. India was gracious. The relationships were strong. Money itself was rarely the constraint.

What mattered most was coordination, compliance, trust, and community.

For Indian Christians living in the U.S., the organization also functioned as a point of connection. A reason to gather. A way to stay tied to home. A shared story anchored in faith and work. That mattered, even as U.S. funds were often directed toward complementary projects rather than core operations.

The office culture was very uptown Manhattan. Liberal. Largely Presbyterian. I was the resident conservative. We had political discussions. We disagreed. It was the Obama years. None of it interfered with the work.

There were no litmus tests. A testament to the Executive Director. We showed up. We did the work. We supported the mission while we were there. Birthdays were celebrated. Deadlines were met.

Commerce creates a kind of peace that ideology doesn’t.

When I arrived, the accounting system technically existed. But it didn’t scale or produce the reporting the organization needed. I moved the board to QuickBooks Desktop, rebuilt the chart of accounts, and aligned reporting with the donor database.

For an organization funded by donations, that mattered. Not just for compliance, but for something basic and human: thanking people accurately and on time.

Not long after, the IRS showed up.

A de minimis audit. An aggressive auditor. He dug in. The systems held. In the end, he found one missing 1099. We corrected it and paid the penalty.

That was it.

Eventually, governance changed. The board became a foundation. Consultants arrived. Integrated marketing became the next chapter.

My role was complete.

Sometimes success in a role isn’t staying.

It’s building something solid enough for the mission to take its next step.

This was one of those chapters.

Important at the time.

Quiet in hindsight.

Necessary.

Ready to build the next step for your business? Let's have a conversation.

https://go.oncehub.com/tunstallorg-30mins

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Week 6 - Assisted Living Facility

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Week 4 - Retail Brand